Holly Pickens
Advisor at J.F. Williams Co., Inc.
Data sourced from SEC public records (and other sources when available). Some details may be added by the advisor after claiming their profile. Refreshed daily • Updated today.
Advisor at J.F. Williams Co., Inc.
Data sourced from SEC public records (and other sources when available). Some details may be added by the advisor after claiming their profile. Refreshed daily • Updated today.
Location
Denver, CO 80203
Credentials
CFP®, Series 65
Industry experience
2 years
Holly Pickens is a CFP® professional with two years of experience, currently serving as an advisor at J.F. Williams Co., Inc. in Denver, CO. Her background includes roles at Northwestern Mutual and Essential Investment Partners, along with involvement in the Rock Cheer Company since 2025. J.F. Williams Co., Inc. is a fee-only advisory firm that serves individuals, trusts, estates, charitable organizations, and small businesses. The firm follows a non-discretionary investment approach, emphasizing formal investment policy statements, strategic asset allocation, and low-turnover portfolios primarily using no-load mutual funds and ETFs.
Based on J.F. Williams Co., Inc.
$1,000 for Investment Policy Statement; $2,500 for Financial Plan
$0 - $100,000: 1.00% $100,001 - $250,000: 0.90% $250,001 - $500,000: 0.80% $500,001 - $1,000,000: 0.70% $1,000,001 - $2,500,000: 0.60% $2,500,001 - $5,000,000: 0.50% $5,000,001 - $7,500,000: 0.40% $7,500,001 - $10,000,000: 0.30% $10,000,001+: 0.20%
$200 per hour for advisor/planner, $100 per hour for associate planner, $25 per hour for administrative assistant
Fee-only: Financial planning flat fees: $1,000 for Investment Policy Statement; $2,500 for Financial Plan; hourly rates: $200/hr for advisor/planner, $100/hr for associate planner, $25/hr for administrative assistant
1120 Lincoln Street, Suite 1603
Denver, CO 80203
Colorado · Texas
Rock Cheer Company
2025 - Present (1 year)
J.F. Williams Co, Inc
2023 - Present (3 years)
Firehouse Subs
2023 - 2023 (1 year)
Cheer Athletics Denver
2023 - 2025 (2 years)
Essential Investment Partners
2022 - 2023 (1 year)
Cheer Central Suns
2022 - 2023 (1 year)
Northwestern Mutual
2021 - 2022 (1 year)
Steele Athletics
2019 - 2022 (3 years)
Rock Canyon High School
2019 - 2020 (1 year)
Firehouse Subs
2016 - 2021 (5 years)
Student - Unemployed
2012 - 2016 (4 years)
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Is not active or affiliated with:
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