Gerald Luff III
Advisor at BakerAvenue
Data sourced from SEC public records (and other sources when available). Some details may be added by the advisor after claiming their profile. Refreshed daily • Updated today.
Advisor at BakerAvenue
Data sourced from SEC public records (and other sources when available). Some details may be added by the advisor after claiming their profile. Refreshed daily • Updated today.
Location
San Francisco, CA 94111
Credentials
Series 63, Series 65
Industry experience
24 years
Gerald Luff is a financial advisor at BakerAvenue with 23 years of industry experience. He holds Series 63 and Series 65 licenses and has been with BakerAvenue since 2006, following a two-year period at Veridi Capital, LLC. Outside of advisory work, he owns and operates a property management business focused on single-family residences. BakerAvenue provides investment advisory and wealth planning services to individuals, retirement plans, charitable institutions, and other U.S. institutions, offering portfolio management, financial planning, family office services, and specialized strategies including concentrated stock management and philanthropy planning. The firm employs a multi-strategy investment process that integrates fundamental, quantitative, and technical analysis with tactical asset allocation.
Based on BakerAvenue
Financial planning fees generally range from $2,000 to $10,000 fixed fee
$0 - $1,000,000: $1,000,000 - $2,500,000: 0.95% (95 basis points per annum) $2,500,000 - $5,000,000: 0.90% (90 basis points per annum) $5,000,000 - $10,000,000: 0.80% (80 basis points per annum) $10,000,000 - $25,000,000: 0.70% (70 basis points per annum) $25,000,000+: Varies
$225 to $300 per hour for financial planning and consulting services
Account minimum: $1,000,000 Minimum fee: $9,500 per annum Fee-only: Fixed fees generally ranging from $2,000 to $10,000 for financial planning; hourly rates from $225 to $300
One Embarcadero Center, Ste 2530
San Francisco, CA 94111
California
Veridi Capital, Llc
2019 - 2021 (2 years)
Baker Avenue Asset Management Lp
2006 - Present (20 years)
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Is not active or affiliated with:
Insurance agent
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Broker-dealer / trader
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Bank
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Trust company
They provide trust and estate administration services, typically for separate fees.
Fund sponsor
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
Lawyer
They provide legal services, typically billed separately.
Real estate agent
They facilitate real estate transactions and may earn commissions.
Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
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