Gerald Fasanella
Advisor at Heron Equity Management, LLC
Data sourced from SEC public records (and other sources when available). Some details may be added by the advisor after claiming their profile. Refreshed daily • Updated today.
Advisor at Heron Equity Management, LLC
Data sourced from SEC public records (and other sources when available). Some details may be added by the advisor after claiming their profile. Refreshed daily • Updated today.
Location
Indialantic, FL 32903
Credentials
Series 63, Series 65
Industry experience
42 years
Gerald Fasanella is a financial advisor at Heron Equity Management, LLC with 42 years of industry experience. He holds the Series 63 and Series 65 designations and has been associated with Heron-affiliated firms since 2014. Outside of his advisory role, he operates a sole proprietorship focused on fixed insurance sales. Heron Equity Management provides discretionary and non-discretionary investment management, financial planning, and annuity/variable life management to individuals, high-net-worth clients, trusts, estates, and business entities. The firm employs a tactical and strategic asset-allocation approach using proprietary technical, quantitative, and volume analysis, constructing portfolios from stocks, ETFs, options, and other derivatives, while also utilizing third-party managers where appropriate.
Based on Heron Equity Management, LLC
Based on Heron Equity Management, LLC
2.0% annually (direct asset management)
$375 per hour for financial planning
20% of the annual portfolio performance above 8% on assets over $250,000 (with a 2.0% AUM fee waived if performance fee applies)
$250 per month for trade signals subscription service
Account minimum: $100,000
442 4 Th Avenue
Indialantic, FL 32903
Florida
Gerald J. Fasanella, Sole Proprietor
2023 - Present (3 years)
Heron Equity Management, LLC
2022 - Present (4 years)
Heron Equity Management, LLC
2019 - Present (7 years)
Heron Professional Partners Inc.
2016 - Present (10 years)
Heron Financial Partners, Inc.
2014 - 2019 (5 years)
Cetera Advisors LLC
2014 - 2019 (5 years)
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Is not active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
Bank
They're affiliated with a bank that may offer its own financial products and services.
Trust company
They provide trust and estate administration services, typically for separate fees.
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
Lawyer
They provide legal services, typically billed separately.
Real estate agent
They facilitate real estate transactions and may earn commissions.
Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
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