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Frank Friedler III

Advisor at freeGulliver, LLC

Updated today

Location

Santa Rosa Beach, FL

Credentials

ChFC®, Series 63

Industry experience

19 years

About

Frank Friedler is a ChFC® with 19 years of industry experience and has been with freeGulliver, LLC since 2001. He also maintains a role at Friedler Group, LLC, which he has been associated with since 1996. Outside of his advisory work, Mr. Friedler serves on the board of Helpful Hound, LLC, a company that develops and operates food courts nationwide, and is involved in proprietary trading technology through his board position at Focus Automated Equities, LLC. FreeGulliver provides discretionary portfolio management, financial planning, pension consulting, and family office services to individuals, retirement plans, and private pooled investment vehicles. The firm manages several private funds and employs a diversified investment approach that includes mutual funds, ETFs, third-party money managers, and its own private pooled vehicles.

Client services

Based on freeGulliver, LLC

Financial planning Portfolio management Pension consulting Selection of other advisers Newsletters or periodicals
Concierge services; bill-paying services; management consulting; executive compensation consulting

Expertise

Based on freeGulliver, LLC

Private / alternative investments Real estate investing

Occupation focus

Based on freeGulliver, LLC

Founder/Business Owner Executive

Fee options

Fixed

Financial planning and consulting fees range $1,000 to $25,000; Family office and wealth planning fixed fees starting at $100,000

Percentage

Below $1,000,000 - $1,000,000: 1.00% $1,000,001 - $5,000,000: 0.75% $5,000,001 - $25,000,000: 0.50% Above $25,000,000+: 0.30% Tracked Assets Only+: 0.10%

Commissions

Commission-based compensation earned from insurance product sales, including annuities, separate from advisory fees

Performance-based

Performance-based fees charged to qualified clients, typically a percentage of net new profits, as described in Private Pooled Investment Vehicle offering documents

Other

Account minimum: $1,000,000 Fee-only: Financial planning and consulting fees generally range from $1,000 to $25,000; Family office and wealth planning services start at $100,000 fixed fee; Pension consulting fees 0.10% - 1.00% of assets with possible additional $1,500/year fee for assets under $300,000

Location

Santa Rosa Beach, FL

Most active in

California · Colorado · Florida · Louisiana · New York · Texas

Work history

FreeGulliver

2001 - Present (25 years)

Friedler Group, LLC

1996 - Present (30 years)

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Charles B

Series 63, Series 65

Santa Rosa Beach, FL

Bay Hill Capital Management USA, LLC

Charles Burns is a financial advisor at Bay Hill Capital Management USA, LLC with 29 years of industry experience. He holds Series 63 and Series 65 designations and has worked at Triad Advisors, Inc. and Berkeley Capital Partners, LLC prior to joining Bay Hill Capital Management in 2017. Bay Hill Capital Management USA, LLC provides financial planning and discretionary asset management to individuals, high-net-worth clients, and charitable organizations. The firm uses a combination of fundamental, technical, charting, and cyclical analysis to guide investment decisions, offering strategies ranging from long-term holdings to active trading, including options and futures.

General tax planning Retirement plans for business owners (SEP, solo 401k) Options & derivatives strategies
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Murray H

Series 63, Series 66

Freeport, FL

Hornsby Asset Management, LLC

Murray Hornsby is the sole advisor at Hornsby Asset Management, LLC, an independent firm based in Freeport, Florida. He holds Series 63 and Series 66 licenses and has 12 years of industry experience. Outside of his advisory work, he co-owns a classic car rental business with his wife, which operates through a national platform. Hornsby Asset Management provides fee-based, discretionary investment advisory services to individuals, trusts, estates, and charitable organizations. The firm manages approximately $9.26 million across about 80 accounts, employing a custom portfolio management approach that integrates tactical, technical, fundamental, and cyclical analysis with both long- and short-term trading strategies.

Active portfolio management
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Joshua S

Series 66

Niceville, FL

Future Path Financial Planning

Joshua Scannell is the principal of Future Path Financial Planning and holds a Series 66 designation with one year of industry experience. His prior roles include positions at Legacy Growth Wealth Management, Eagle Strategies, NYLIFE Securities, and Atlas Financial Strategies. Outside of financial advising, he has experience working with SunQuest Cruises and in educational roles at the University of West Florida and North West Florida State College. Legacy Growth Wealth Management provides investment management and financial planning services to individual and high-net-worth clients. The firm uses a mix of passive and active strategies based on modern portfolio theory and manages accounts on a discretionary, fee-only basis.

Business ownership considerations Cash flow / budgeting College savings (529s, UTMA, etc.) Retirement withdrawal strategies
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Connor G

Series 66

Panama City Beach, FL

Graham Wealth Management LLC

Connor Graham is the sole advisor at Graham Wealth Management LLC in Panama City Beach, FL, with four years of industry experience. He holds a Series 66 designation and previously worked at Ameriprise Financial Services and Edward Jones Investments. Outside of his advisory role, he provides online tutoring and serves as an umpire for local baseball and softball leagues. Graham Wealth Management LLC provides portfolio management and financial planning services to individual and high-net-worth clients. The firm operates as a single-advisor practice with a primarily non-discretionary investment approach that incorporates fundamental analysis, modern portfolio theory, and technical analysis.

Options & derivatives strategies Annuities Real estate investing

Brian O

CFP®, EA

Niceville, FL

Winged Wealth Management and Financial Planning

Brian “ALF” O’Neill is a native of Overland Park, KS. After graduating from the Catholic University of America in Washington, D.C. with a BSE in computer engineering, he attended pilot training at Vance AFB then served F-16 assignments at Shaw AFB, Eglin AFB, Kunsan AB and Nellis AFB as an F-16 Weapons School instructor. He then transitioned to the F-35 in 2012, commanding an operational test squadron at Edwards AFB, CA. He earned three masters degrees through his military career and served as the military assistant to the Under Secretary of Defense for Policy before finishing his career as an F-35 group commander at Eglin AFB, Florida. Brian spent 23 years in the Air Force, much of it helping military families navigate personal finance challenges. He found his passion for personal finance as he facilitated Financial Peace University. He went on to complete his CFP requirements and started his own financial planning firm. Brian is married with two beautiful, talented daughters. He is an avid reader and triathlete and dreams of soon finding time to home brew again. Read Brian's blog here: https://www.wingedwealth.com/insights/

General retirement planning Tax strategies for small businesses College savings (529s, UTMA, etc.) Cash flow / budgeting Airline Pilot Military & Veterans Government Employee Gen X (Born 1965-1980)
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Sidney D

Series 65

Santa Rosa Beach, FL

Fortunato Asset Management

Sidney Davis is a financial advisor at Fortunato Asset Management with 11 years of industry experience. He holds a Series 65 designation and has served as publisher and CEO of Consumer Electronics Advisory Group Inc., an online consumer product review business he owns. Fortunato Asset Management provides discretionary investment management and ongoing account supervision to individuals, families, trusts, non-profits, foundations, pension plans, and corporate clients. The firm employs two proprietary equity strategies based on fundamental research and manages portfolios on a discretionary basis without leverage.

Wealth management Active portfolio management
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