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Eric Sigdestad

Advisor at Simplifi, Inc.

Updated today

Location

San Diego, CA 92131

Credentials

CFP®, Series 63, Series 65

Industry experience

20 years

About

Eric Sigdestad is a CFP® professional with 20 years of industry experience, currently serving as the sole advisor at Simplifi, Inc. He has led the firm since 2010, including its previous iteration as Sigdestad Financial, Inc. Located in San Diego, CA, he holds Series 63 and Series 65 licenses. Simplifi, Inc. provides customized investment management and financial planning primarily to individuals and high-net-worth clients, managing approximately $251.5 million in discretionary assets across nearly 300 client relationships. The firm emphasizes asset allocation and diversification using mutual funds, ETFs, individual securities, and incorporates human oversight alongside artificial intelligence for operational efficiencies.

Client services

Based on Simplifi, Inc.

Financial planning Portfolio management

Expertise

Based on Simplifi, Inc.

General retirement planning Wealth management

Fee options

Fixed

Inherited IRA Assistance for a fixed fee of $2,000 (may be reduced or waived)

Percentage

$0 - $1,000,000: 1.25% annually $1,000,001 - $3,000,000: 0.70% annually $3,000,001 - $5,000,000: 0.60% annually $5,000,001 - $10,000,000: 0.50% annually $10,000,001 - $20,000,000: 0.40% annually $20,000,001+: 0.30% annually

Project-based

$400 per hour for financial planning services

Other

Fee-only: Financial planning at $400 per hour; fixed/flat fees mutually agreed upon

Location

9666 Businesspark Ave, Suite 111

San Diego, CA 92131

Most active in

California · Texas

Work history

Simplifi, Inc. (formerly known as Sigdestad Financial, Inc.)

2010 - Present (16 years)

Simplifi, Inc. (formerly known as Sigdestad Financial, Inc.)

2010 - 2024 (14 years)

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Grant K

Series 7, Series 66

La Mesa, CA

OSAIC

Grant Knox has been a Financial Advisor since 1994 and holds the following registrations and licenses: General Securities, California Life and Health Insurance, and California Real Estate and Mortgage Lending. A Southern California native, Grant excels at strategies for financial health and wealth that are attainable and effective. He is passionate about helping others achieve financial success and exceed their goals. He is a certified Kingdom Advisor, able to offer counsel on the integration of a Biblical worldview into financial practices. He holds the Certified Plan Fiduciary Designation (CPFA), designating expertise in company retirement plans. He holds a Bachelors degree from Evangel University and a D.Min. from Summit Bible College. Grant lives in La Mesa with his wife, Nicole and their son Noah. He loves to travel, active in his church, is a voracious reader and an avid soccer fan, having played on and managed recreational soccer teams for over 30 years.

General retirement planning Life insurance needs analysis College savings (529s, UTMA, etc.) Retirement plans for business owners (SEP, solo 401k) Wealth management Retired Self-Employed Approaching retirement Mid-Career Professionals
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Frederick P

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Poway, CA

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Income planning Active portfolio management
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Kyle T

ChFC®, Series 66

La Mesa, CA

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General estate planning guidance Cash flow / budgeting
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Brian C

Series 65

Solana Beach, CA

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Concentrated stock management Private / alternative investments Active portfolio management Tax-loss harvesting Founder/Business Owner
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Clair L

Series 63, Series 65

Rancho Santa Fe, CA

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Clair Leedom is the principal of Leedom Asset Management, Inc., an independent firm based in Rancho Santa Fe, CA. He holds Series 63 and Series 65 licenses and has 20 years of industry experience. Prior to founding Leedom Asset Management in 2007, he has been involved with California Equity Research since 2003, where he also serves as chairman of the board. Leedom Asset Management provides discretionary portfolio management for individual investors, charitable organizations, and pension/profit-sharing plans. The firm manages equity and fixed-income portfolios, operates a private pooled investment vehicle, and employs a growth-oriented strategy focused on small- to mid-cap emerging-growth stocks using a proprietary strength indicator and a combination of fundamental and technical analysis.

Active portfolio management Concentrated stock management Options & derivatives strategies Private / alternative investments Founder/Business Owner
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Series 65

Poway, CA

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John Malaney is the principal advisor at Engineering Financial Independence, Inc., holding a Series 65 designation with three years of industry experience. He also works as a Program Manager at General Atomics, a role he has held since 2012. Engineering Financial Independence, Inc. provides portfolio management and financial planning primarily for individual and high-net-worth clients, combining fundamental analysis, modern portfolio theory, and quantitative methods. The firm offers written Investment Policy Statements and free educational content such as newsletters and blog posts, with an investment approach that includes equity recommendations and options strategies.

Options & derivatives strategies Active portfolio management Engineering Professional FIRE (Financial Independence Retire Early)
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