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Emily Mora

Advisor at RFG Advisory, LLC

Updated today

Location

Santa Fe, NM

Credentials

Series 66

Industry experience

3 years

About

Emily Mora is a financial advisor at RFG Advisory, LLC with three years of industry experience. She holds a Series 66 designation and has worked in private client services since 2023. Outside of finance, she is involved with the Science Fiction and Fantasy Writers Association as an editorial director and owns businesses related to book design and copyright holdings. RFG Advisory is an enterprise registered investment adviser serving individuals, charitable organizations, corporations, ERISA retirement plans, and other institutional clients. The firm combines active and passive investment strategies across multiple asset types and serves as a sub-adviser to a multi-ETF suite, offering a range of portfolio management, financial planning, and consulting services.

Client services

Based on RFG Advisory, LLC

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops

Expertise

Based on RFG Advisory, LLC

Annuities Options & derivatives strategies Tax-loss harvesting

Occupation focus

Based on RFG Advisory, LLC

Executive Founder/Business Owner Educators, Teachers, and Academics Doctor or Medical Professional

Demographic focus

Based on RFG Advisory, LLC

Women Professionals

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Fee options

Fixed

Flat fees for financial planning and consulting services, negotiated between Advisor and Client

Percentage

$0+: up to 2.35% annually (portfolio management advisory fee including RFG annual platform fee up to 0.50%) $0+: up to 1.00% annually (Retirement Plan Consulting fees, negotiated case-by-case) $0+: up to 1.15% annually (Annuity management fee including RFG platform fee up to 0.45%)

Commissions

Certain Financial Advisors receive commissions from insurance and other securities sales; RFG receives portion for administrative support

Project-based

Hourly charges reported in SEC Form ADV Part 1 but specific rates not stated in brochure

Other

Minimum fee: $12.50 non-refundable quarterly Account Service Fee deducted from Client accounts at Fidelity and Schwab; $10 per month platform fee for SMArtX accounts under $10,000 Fee-only: Flat fees for financial planning and consulting, based on scope and complexity, not to exceed $50,000; fees charged monthly, quarterly, or one-time

Location

Santa Fe, NM

Most active in

Alabama · New Mexico · Texas

Work history

Private Client Services

2023 - Present (3 years)

Keller Williams

2022 - Present (4 years)

RFG Advisory

2022 - Present (4 years)

Science Fiction and Fantasy Writers Association

2022 - Present (4 years)

E.M. Tippetts Book Designs, LLC

2013 - Present (13 years)

WorkHorse Productions, Inc.

2013 - Present (13 years)

Emily Mah Designs

2013 - Present (13 years)

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Thomas S

CFP®

Santa Fe, NM

T.C. Schwab Financial Planning, LLC

Thomas Schwab is a CFP® professional with 18 years of industry experience. He has operated T.C. Schwab Financial Planning, LLC since 2007 as a solo practitioner based in Santa Fe, NM. T.C. Schwab Financial Planning, LLC offers hourly, fee-only financial planning and investment advice to individuals, families, trusts, estates, and small businesses. The firm emphasizes long-term asset allocation, global diversification, and low-cost funds, providing strategies for self-directed clients or those working with third-party money managers without managing assets directly.

Cash flow / budgeting Debt management College savings (529s, UTMA, etc.) General estate planning guidance Long-term care insurance
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Michael G

Series 66

Santa Fe, NM

Aquarius Financial

Michael Grodsky is the sole advisor at Aquarius Financial in Santa Fe, NM, holding a Series 66 designation with 18 years of industry experience. He has led Aquarius Financial since 2011 and also operates an independent insurance brokerage, Aquarius Insurance Services, dedicating a significant portion of his time to insurance activities. Additionally, he holds a limited partnership interest in Kaleidospace, LLC, which promotes independent musicians, artists, and game developers. Aquarius Financial is an independent, fee-only advisory firm serving individual and family clients with a fundamental, long-term investment approach focused on asset allocation and diversification. The firm provides non-discretionary advice and uses third-party platforms and custodians for execution and reporting.

Wealth management
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Keith A

Series 63, Series 65

Santa Fe, NM

Keith Kelvin Anderson

Keith Anderson is the sole advisor at Keith Kelvin Anderson, an independent firm based in Santa Fe, NM. He holds Series 63 and Series 65 licenses and has eight years of industry experience. Anderson has operated his firm since 1999. Keith Kelvin Anderson provides investment advisory and portfolio management services to individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, and business entities. The firm manages approximately $55 million on a primarily non-discretionary basis, combining long-term asset allocation with fundamental and technical analysis, and involves clients directly in all investment decisions.

Passive / index investing
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Peter R

CFP®, Series 63, Series 65

Santa Fe, NM

Counterpoint

Peter Rappmund is a CFP®-certified financial advisor with four years of industry experience. He is currently with Counterpoint in Santa Fe, NM, and has prior experience at Voya Retirement Advisors, Voya Financial Advisors, MissionSquare Retirement, and Better Money Decisions. He is also a licensed insurance agent, engaging in insurance sales and implementation on a limited basis. Counterpoint provides discretionary investment management and comprehensive wealth management services to individual and high-net-worth clients, offering retirement account advice and portfolio construction using ETFs, low-cost mutual funds, individual securities, and alternative investments. The firm employs a primarily long-term investment approach that includes fundamental, technical, and cyclical analysis and supervises third-party managers without receiving compensation from them.

ESG / Sustainable investing Private / alternative investments
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Theodore F

Series 65

Santa Fe, NM

Fish Advisory, LLC

Theodore Fish is the principal of Fish Advisory, LLC, an independent firm based in Santa Fe, NM. He holds a Series 65 designation and has five years of experience in financial advising. Prior to founding Fish Advisory, he has operated Fish Leadership Consulting, LLC since 2003, providing leadership, strategic, and program development consulting services. He also serves as president of the nonprofit Link Hands for Humanity, which supports programs in ecology, medicine, and education. Fish Advisory provides discretionary portfolio management primarily to individual and high-net-worth clients, with an investment approach that includes fundamental analysis, long- and short-term purchases, and option-writing strategies. The firm operates as a small, solo advisory practice and is noted for engaging with at least one charitable organization, reflecting the principal’s involvement beyond typical advisory services.

Options & derivatives strategies Real estate investing Active portfolio management
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Edmond H

Series 65

Santa Fe, NM

Eddie Haggar Capital Mgt, Inc.

Edmond Haggar is the sole advisor at Eddie Haggar Capital Management, Inc. in Santa Fe, NM, holding a Series 65 designation with 21 years of industry experience. He has been with Eddie Haggar Capital Management since 1998. Eddie Haggar Capital Management provides discretionary portfolio management to individuals, high-net-worth clients, foundations, trusts, and endowments. The firm focuses on relatively concentrated, all-long equity portfolios emphasizing companies with high return on equity, low debt, and strong revenue growth, while employing option writing as a risk-management tool and occasionally allocating to fixed income and alternative products.

Concentrated stock management Options & derivatives strategies Private / alternative investments
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