Edward Irwin
Advisor at Security First Financial
Data sourced from SEC public records (and other sources when available). Some details may be added by the advisor after claiming their profile. Refreshed daily • Updated today.
Advisor at Security First Financial
Data sourced from SEC public records (and other sources when available). Some details may be added by the advisor after claiming their profile. Refreshed daily • Updated today.
Firm
Security First Financial
Location
Swartz Creek, MI 48473
Credentials
CFP®, Series 63, Series 65, Series 66
Industry experience
15 years
Edward Irwin is a CFP® professional with 14 years of experience in financial advising. He is currently with Security First Financial in Swartz Creek, MI, and has held prior roles at firms including Reliable Planning LLC and Thrivent Investment Management Inc. Outside of advising, he is involved in business consulting and publishing through his ownership of Reliable Planning LLC and Reliable Portfolio, LLC. Security First Financial provides personalized investment management services to individuals, families, businesses, and nonprofit organizations. The firm manages approximately $299 million in assets and focuses on discretionary accounts investing mainly in no-load mutual funds, ETFs, and certificates of deposit, using a combination of fundamental, technical, and cyclical analysis.
$0 - $1,500,000: 0.6% annually $1,500,000+: 0%
Fee-only: 0.6% annually on assets up to $1.5 million; no fee on assets above $1.5 million. Fees may be waived or reduced for family or friends.
6012 S. Linden Road, Suite 10
Swartz Creek, MI 48473
Michigan · Texas
ValueFirst Planning LLC
2025 - Present (1 year)
Reliable Planning LLC
2025 - Present (1 year)
Reliable Portfolio, LLC
2025 - Present (1 year)
Security First Financial
2025 - Present (1 year)
ValueFirst Planning LLC
2025 - Present (1 year)
Thrivent Investment Management
2024 - 2025 (1 year)
Thrivent Investment Management
2024 - 2025 (1 year)
CFD Investments, Inc.
2024 - 2024 (1 year)
Creative Financial Designs, Inc.
2024 - 2024 (1 year)
Q3 Advisors, LLC
2023 - 2024 (1 year)
Reliable Planning LLC
2018 - 2024 (6 years)
Reliable Medical Supply
2012 - 2020 (8 years)
IGO Capital Management, Inc.
2012 - 2016 (4 years)
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