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Dianna Burkholder

Advisor at Raymond James Financial

Updated today

Location

Gretna, VA 24557

Credentials

Series 63, Series 66

Industry experience

20 years

About

Dianna Burkholder is a financial advisor with Raymond James Financial, holding Series 63 and Series 66 credentials and bringing 20 years of industry experience. She previously worked at Edward Jones for 11 years before joining Wayfinder Wealth Management in 2020, where she also serves as president of its support company. Outside of advising, she owns Light Money, a branding business associated with Wayfinder Wealth Management. Raymond James Financial Services Advisors, Inc. serves a diverse client base including individual investors, high-net-worth clients, pension and profit-sharing plans, and institutional entities. The firm emphasizes non-discretionary financial planning and investment consulting, supporting clients through tailored recommendations and a broad affiliate network.

Client services

Based on Raymond James Financial

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops Hourly & fixed rate consultations

Expertise

Based on Raymond James Financial

General retirement planning Business succession planning Cash flow / budgeting

Occupation focus

Based on Raymond James Financial

Founder/Business Owner Retired

Fee options

Fixed

Fixed (flat) dollar fees may be charged for planning and/or investment consulting services

Commissions

Commissions are charged in brokerage accounts when implementing financial plans or recommendations; fees and commissions may be offset or discounted for legacy clients.

Project-based

Hourly rates for planning and/or investment consulting services generally up to $400 per hour

Other

Fee-only: Hourly fees generally up to $400 per hour; fees may also be fixed (flat) dollar amounts or a percentage of assets under advisement not to exceed 2.25%

Location

101 North Main St

Gretna, VA 24557

Most active in

Virginia

Work history

Wayfinder Wealth Management

2020 - Present (6 years)

Wayfinder Wealth Management Support Company/DBA (Owner)

2020 - Present (6 years)

Raymond James Financial Services Advisors, Inc.

2020 - Present (6 years)

Raymond James Financial Services, Inc.

2020 - Present (6 years)

Concurrent Advisors Support Company/DBA (Non-owner)

2020 - 2023 (3 years)

Edward Jones

2009 - 2020 (11 years)

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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John C

Series 63, Series 65

Lynch Station, VA

Couric Financial

John Couric is the principal of Couric Financial and holds Series 63 and Series 65 licenses with 25 years of industry experience. His prior roles include positions at Providence Asset Management and Cetera Advisor Networks, and he currently serves as a director for the Organization of Indigenous Missions, a nonprofit. He is also an Enrolled Agent providing tax preparation and IRS representation through his separate businesses. Couric Financial Partners is a state-registered investment adviser serving individuals, high-net-worth clients, trusts, estates, endowments, and businesses. The firm offers discretionary portfolio management and financial planning with a fundamental, long-term investment approach, utilizing mutual funds, ETFs, individual stocks, and other securities, alongside an automated portfolio option through Schwab Institutional Intelligent Portfolios.

Active portfolio management Options & derivatives strategies Real estate investing Executive Founder/Business Owner
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Ashley O

Series 66

Gretna, VA

11 Financial

Ashley Owens is a financial advisor at 11 Financial with 13 years of industry experience. She holds a Series 66 designation and has previously worked at CapFinancial Securities LLC, Benchmark Bank, Infinex Investments, and Securities America. Outside of her advisory role, Owens is a loan officer at Neighbors Bank. 11 Financial provides portfolio management, financial planning, and education services primarily to individual and high-net-worth clients, as well as corporate clients. The firm employs a combination of fundamental and technical analysis with modern portfolio theory, offering tailored strategies that include both long-term allocations and more active approaches.

Options & derivatives strategies Annuities Doctor or Medical Professional Values-based investing
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Angeles A

Series 63, Series 65

Chatham, VA

First Citizens Investor Services, Inc.

Angeles Atkinson is a financial advisor at First Citizens Investor Services, Inc. with 18 years of industry experience. She holds Series 63 and Series 65 designations and has been with First Citizens Investor Services since 2005, having also worked at First Citizens Bank and Trust since 1999. She serves as Board President of the Community Foundation of the Dan River Region through 2025. First Citizens Investor Services provides investment advisory and brokerage services to a diverse client base, including individuals, trusts, charitable organizations, and pension plans. The firm combines risk- and outcomes-based asset allocation with discretionary management and third-party managers, leveraging its affiliation with a bank holding company to offer integrated banking resources alongside portfolio management and tax-aware services.

Tax-loss harvesting Tax strategies for small businesses
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Tiffany F

Series 63, Series 66

Altavista, VA

LPL Financial

Tiffany Fath is a financial advisor at LPL Financial in Altavista, VA, holding Series 63 and Series 66 designations. She has worked at LPL Financial since 2016, with a break from 2020 to 2025 during which she was unemployed, and also has experience at First National Bank and Hudson Valley Federal Credit Union. LPL Financial provides advisory and brokerage services to a diverse client base, including individual investors, retirement plan sponsors, institutions, charities, and high-net-worth households. The firm offers a variety of investment solutions supported by an in-house research team and combines large-scale advisory operations with non-advisory product activities such as insurance and lending services.

Wealth management Retirement plans for business owners (SEP, solo 401k) College savings (529s, UTMA, etc.) Tax-loss harvesting Founder/Business Owner Retired
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Michael M

CFP®, Series 63

Chatham, VA

OSAIC

Michael Mayhew is a CFP® with 10 years of experience in the financial services industry. He is currently affiliated with Osaic and has prior experience at Harris, Harvey, Neal & Co, Lincoln Financial Securities Corporation, Mainstay Financial, LLC, and Snead, Williams & Mayhew, PLLC. Outside of his advisory role, Mayhew serves on the board of The Claire Parker Foundation, which supports families affected by pediatric cancer. Osaic Wealth, Inc. is a large SEC-registered investment adviser and broker-dealer serving a diverse client base, including individual investors, pension plans, corporations, and charitable organizations. The firm employs a technology-driven investment process and offers access to a broad range of investment products and third-party managers.

Annuities Founder/Business Owner Executive Retired

Matthew S

ChFC®, Series 66

Gretna, VA

Edward Jones

Retirement income strategy Retirement withdrawal strategies Equity Recipients (RS/RSU, SOP, ESPP) Business exit / sale strategy General estate planning guidance
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