Diana Atha

Ryan Demartini is the principal of JC Financial Services in Loomis, CA, with nine years of industry experience. He holds Series 63 and Series 65 licenses and has worked at JC Financial Services since 2016, following a brief tenure at Johnston, Martin & Montgomery. In addition to his advisory role, he operates JC Bookkeeping, providing bookkeeping and tax preparation services. JC Financial Services offers investment management and financial planning to individuals, pension and profit-sharing plans, and corporate clients, including services for small-business retirement plans. The firm employs a passive investment approach using index mutual funds and ETFs and integrates its tax preparation and bookkeeping practice as part of its service offerings.

Tristan Payne is a financial advisor at Sow and Reap Financial LLC with one year of industry experience. He holds a Series 65 designation and previously worked at Finisar Corp for nine years. Sow and Reap Financial LLC provides advisory services to individual clients, including both non‑high‑net‑worth and high‑net‑worth individuals, through discretionary investment management and project‑based financial planning. The firm emphasizes asset-allocation strategies using no‑load mutual funds and ETFs, with a focus on passive management, long-term equity holdings, and tax-aware portfolio rebalancing.

James Schroeder is the sole advisor at Covered Edge Asset Management, LLC in Roseville, CA, holding Series 63 and Series 65 designations with 15 years of industry experience. He has been with Covered Edge Asset Management since its founding in 2011. Covered Edge Asset Management provides discretionary portfolio management to individuals, high-net-worth clients, and business owners, creating personalized Investment Policy Statements based on clients’ goals, income, tax situations, and risk tolerance. The firm integrates charting, fundamental and technical analysis, and employs a range of strategies including long-term investing, active trading, options writing, and short sales, with performance-based fee arrangements available for qualified investors.

Marshall Goins is a financial advisor at Clarion Advisors Inc. with 13 years of industry experience. He holds Series 63 and Series 66 designations and has been with Clarion Advisors since 2012. He is also the owner and managing member of Mason Morgan Investments, LLC. Clarion Advisors Inc. provides discretionary portfolio management to individuals and high-net-worth clients, managing approximately $110.9 million across 882 accounts. The firm emphasizes long-term trading informed by multiple methods of analysis and maintains an unusually high client-to-advisor ratio.

Daniel McCurdy is a financial advisor at McCurdy Financial Solutions with 11 years of industry experience. He holds the CFP®, CFA®, ChFC®, and Series 66 designations. Prior to founding his independent firm, he worked at Strategic Wealth Advisors Group, LPL Financial, Western Wealth Management, and Edward Jones. Outside of advisory work, he is involved in tax return data entry through a law office. McCurdy Financial Solutions provides investment management and financial planning services to individuals, high-net-worth clients, and nonprofit organizations. The firm offers tailored discretionary portfolio management using both fundamental and technical analysis, combining active and passive funds, and incorporates socially conscious investing when requested. It also emphasizes financial education through seminars and educational materials.