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David Upchurch

Advisor at Headland Capital

Updated today

Location

St. Augustine, FL 32084

Credentials

Series 66

Industry experience

18 years

About

David Upchurch is a financial advisor at Headland Capital with 18 years of industry experience. He holds a Series 66 designation and has worked at firms including Maryland Financial Group, LPL Financial, Transamerica Financial Advisors, and Barnett Wealth Advisors. Upchurch is also involved in GamePlan Insurance & Financial Solutions, focusing on life and disability insurance. Headland Capital provides personalized financial planning and both discretionary and non-discretionary investment management to individuals, including high-net-worth clients, as well as entities such as family offices, trusts, and private foundations. The firm’s investment strategies are customized to client objectives and typically emphasize fundamental analysis and a long-term orientation.

Client services

Based on Headland Capital

Financial planning Portfolio management Pension consulting

Expertise

Based on Headland Capital

Wealth management Retirement plans for business owners (SEP, solo 401k) General retirement planning Cash flow / budgeting

Occupation focus

Based on Headland Capital

Founder/Business Owner Retired

Fee options

Fixed

Fixed fees ranging from $1,500 to $40,000 for financial planning services

Percentage

$0 - $1,000,000: 1.75% $1,000,001 - $1,500,000: 1.50% Above $1,500,000+: Negotiable

Commissions

Commissions earned by advisory persons who are licensed insurance professionals for selling insurance products; registered representatives receive commissions for securities and alternative investments

Project-based

Hourly fee rate up to $350 for financial planning services only

Other

Minimum fee: Minimum fee of $1,500 for financial planning services Fee-only: Fixed fees for financial planning from $1,500 to $40,000; hourly fees up to $350/hour

Location

24 Cathedral Place, Suite 500

St. Augustine, FL 32084

Most active in

Florida · Texas

Work history

Headland Capital, Llc

2024 - Present (2 years)

Upchurch & Corn Advisors

2018 - Present (8 years)

Maryland Financial Group, Inc.

2017 - 2024 (7 years)

LPL Financial

2016 - Present (10 years)

Barnett Wealth Advisors

2014 - 2018 (4 years)

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Dalton B

CFA®, Series 66

St. Augustine, FL

Sovereign Wealth Office LLC

Dalton Boatright is a CFA® charterholder and holds a Series 66 license, with three years of industry experience. He currently leads Sovereign Wealth Office LLC, having previously worked at Legacy Trust Family Wealth Offices and several other financial firms. Sovereign Wealth Office LLC provides investment management and financial planning services to pooled vehicles, institutional clients, and corporate treasury functions, as well as wealth management and non-trustee investment advice for individuals, charities, and businesses. The firm employs an asset-allocation driven approach that integrates both passive and active strategies and emphasizes selecting and supervising third-party managers while keeping its advisory fees separate from those managers’ fees.

ESG / Sustainable investing

Hunter K

CFP®

St. Augustine, FL

Palm Valley Wealth Management LLC

Hunter Kelly, CFP® is the founder of Palm Valley Wealth Management.
Hunter has dedicated his career to helping clients achieve genuine financial planning that is advice-driven rather than product-driven. His approach is to take a holistic view of each client's unique story and provide strategic advice based on their goals and values. Hunter spent six years working with clients directly at a large traditional firm, earning his CERTIFIED FINANCIAL PLANNER™ designation along the way. Today, he resides in St. Augustine, Florida with his wife, Emily, and their two children, Lucas and Leah. In his free time, he enjoys grilling, spending time outdoors with his family, and socializing with friends.

Wealth management Attorney Doctor or Medical Professional Mid-Career Professionals Gen Y/Millennials (Born 1980-1995)
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Richard A

CFP®, Series 63, Series 65

St. Johns, FL

Marian Financial Services, Inc.

Richard Allison is a CFP® with 24 years of experience in financial advisory services. He is the principal and owner of Marian Financial Services, Inc., an independent firm he has been with since 2008. In addition to his advisory work, Allison is involved in real estate brokerage through INI Referral Realty, Inc., and assists clients with legal document creation via a network of attorneys at Estate Guru. Marian Financial Services provides discretionary portfolio management and financial planning to individuals, trusts, estates, owner-managed businesses, and retirement plans. The firm employs ETF and stock model portfolios within a global tactical asset-allocation framework and offers a distinctive outsourced platform to oversee held-away retirement participant accounts.

Wealth management Passive / index investing Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Retired
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Michael C

Series 63, Series 65

St Augustine, FL

Legatum Services LLC

Michael Crough is an investment advisor with Legatum Services LLC, holding Series 63 and Series 65 credentials and three years of industry experience. He has worked at Highland Financial Advisors and Strategic Sales and Marketing, and owns Crough Financial Services LLC. Legatum Services provides investment supervisory services and financial planning to clients including pension and profit-sharing plans, trusts, estates, charitable organizations, corporations, and small businesses. The firm offers tailored investment strategies based on documented risk analyses and Investment Policy Statements, providing both discretionary and client-directed portfolio management.

Charitable giving & philanthropy Founder/Business Owner
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John G

Series 65

St Augustine, FL

Parable Wealth Advisors

John Ginn is a financial advisor at Parable Wealth Advisors with seven years of industry experience. He holds a Series 65 designation and has worked previously at Naples Wealth Planning. Outside of his advisory role, Ginn is a 50% owner and shareholder of Ginn & Patrou, PA, a law firm, and is involved in managing a title company and a real estate development business. Parable Wealth Advisors is a SEC-registered investment adviser serving individuals, corporations, and retirement plans. The firm offers discretionary and non-discretionary portfolio management, financial planning, and retirement-plan consulting, using a range of investment vehicles and tax-efficient strategies tailored to client objectives and risk tolerance.

Retirement income strategy
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Justin K

Series 66

Saint Johns, FL

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Justin Kawar is a financial advisor with Matador Financial and holds a Series 66 designation. He has 14 years of industry experience and has worked at Toro Wealth Management LLC, Ambassador, and Edgewater Group. Outside of his advisory role, Justin serves as Director of Accounting & Finance at Edgewater Group, focusing on distressed real estate advisory and acquisition services. Matador Financial Planning serves individual and high-net-worth clients by providing portfolio management and financial planning services. The firm manages discretionary and non-discretionary accounts using fundamental analysis and modern portfolio theory, offering tailored investment solutions without account minimums and managing all client assets in-house.

Real estate investing Passive / index investing
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