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David Coughlin

Advisor at Secure Asset Management, L.L.C.

Updated today
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Firm

Secure Asset Management, L.L.C.

Location

Orange Park, FL

Credentials

CFP®, Series 63, Series 65

Industry experience

34 years

About

David Coughlin is a CFP® professional with over 34 years of experience in financial advising. He is currently with Secure Asset Management, L.L.C. and has held positions at Aurora Securities Inc., SCF Investment Advisors, Inc., and Securities America Advisors, Inc. He also serves as a designated FINRA arbitrator and is involved in insurance sales through several related entities. Secure Asset Management, L.L.C. provides personalized financial planning and discretionary investment management for individual clients, including both non-high-net-worth and high-net-worth households. The firm offers services such as investment policy development, tax and estate planning support, and 401(k) consulting, utilizing a mix of fundamental, technical, and cyclical analysis alongside third-party money managers and held-away account management.

Client services

Based on Secure Asset Management, L.L.C.

Financial planning Portfolio management Pension consulting Selection of other advisers

Expertise

Based on Secure Asset Management, L.L.C.

Income planning Options & derivatives strategies

Fee options

Percentage

$0+: Up to 2.00% annually (negotiable, max 2%, or 0.50% quarterly) for SAM Investment Management Services $0+: 0.750% annually (0.1875% quarterly) for Third-Party Money Managers Trading Signals (portion paid to third-party managers up to 0.50%) $0 - $250,000: 0.90% annually (0.2250% quarterly) for ERISA Section 3(21) Plan Investment Advisory Services $250,001 - $500,000: 0.70% annually (0.1750% quarterly) for ERISA Section 3(21) Plan Investment Advisory Services $500,001 - $1,000,000: 0.40% annually (0.1000% quarterly) for ERISA Section 3(21) Plan Investment Advisory Services $1,000,001+: 0.27% annually (0.0675% quarterly) for ERISA Section 3(21) Plan Investment Advisory Services $0 - $1,000,000: 1.00% annually (0.2500% quarterly) for ERISA Section 3(38) Plan Investment Management Services $1,000,001 - $3,000,000: 0.75% annually (0.1875% quarterly) for ERISA Section 3(38) Plan Investment Management Services $3,000,001 - $5,000,000: 0.65% annually (0.1625% quarterly) for ERISA Section 3(38) Plan Investment Management Services $5,000,001+: 0.55% annually (0.1375% quarterly) for ERISA Section 3(38) Plan Investment Management Services

Other

Fee-only: Fees are negotiable; no commissions charged by SAM; no performance-based fees.

Location

Orange Park, FL

Most active in

Florida

Work history

Secure Asset Management, LLC

2024 - Present (2 years)

Aurora Securities Inc.

2024 - Present (2 years)

SCF Investment Advisors, Inc.

2017 - 2024 (7 years)

SCF Securities, Inc.

2017 - 2024 (7 years)

Securities America Advisors, Inc.

2009 - 2017 (8 years)

Securities America, Inc.

2009 - 2017 (8 years)

David R. Coughlin

1991 - Present (35 years)

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Jacob L

Series 66, Series 7

St. Johns, FL

FIFTH THIRD SECURITIES, Inc.

As a financial advisor, Jacob's philosophy is rooted in building lasting relationships based on trust, integrity, and personalized service. Taking a holistic approach to financial planning, Jacob understands each client has unique goals and circumstances. This provides the opportunity to create tailored solutions that align with clients' long-term objectives. Jacob's commitment is to serve as a dedicated partner in clients' financial journeys, working tirelessly towards their prosperity and peace of mind. He has worked at Fifth Third Bank and Fifth Third Securities since 2024, with prior roles at Cetera Investment Advisors LLC and Regions Bank. Fifth Third Securities provides brokerage and investment advisory services through its Passageway Managed Account Program to individuals, charitable organizations, corporate clients, and institutional investors. The firm offers multiple discretionary managed-account programs and features such as direct indexing and tax-overlay services, operating as a wholly-owned subsidiary of Fifth Third Bank.

Wealth management Early retirement planning Social Security optimization Active portfolio management Passive / index investing Executive HENRY (High Earners, Not Rich Yet) Women Professionals Approaching retirement Retired Young Professionals

Kevin B

CFP®

Jacksonville, FL

HCP Wealth Planning, LLC

Do you plan to make work optional before age 65? I will use my tools and expertise to educate and empower you to be your own retirement hero, rather than try to convince you that you need to pay me or any other advisor year after year. While I provide investment advice, I do not offer ongoing portfolio management as a service and my only objective is to give you the best advice possible. My planning engagements typically consist of three to four meetings and span one to three months. We will work together to create a detailed plan for early retirement that doesn't ignore what you need to feel fulfilled in the present. You will be given free ongoing access to my planning software upon completion of our engagement and I will teach you how to navigate it. Visit my website today to learn more and don't forget when you are there to sign up to receive my free guide, The Top 10 Critical Mistakes People Make When They Plan To Retire Early.

General retirement planning FIRE (Financial Independence Retire Early)
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Nicholas W

Series 65

Jacksonville, FL

NRW Asset Management, Inc.

Wealth management Passive / index investing Active portfolio management
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Jeffrey M

CFP®, Series 63, Series 65

Saint Johns, FL

Create Wealth Financial Planning LLC

General retirement planning College savings (529s, UTMA, etc.) Tax strategies for small businesses Cash flow / budgeting Founder/Business Owner
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Loyd P

Series 65

Fleming Isle, FL

Section Integrity Wealth Management

Retirement income strategy Income planning Medicare planning College savings (529s, UTMA, etc.) General tax planning
user avatar

Michael M

CFP®

Jacksonville, FL

Eleuthera FP, LLC

General retirement planning Cash flow / budgeting Debt management College savings (529s, UTMA, etc.)
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