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Daniel Peterson

Advisor at Northbay Advisors

Updated today
Northbay Advisors logo

Firm

Northbay Advisors

Location

Rohnert Park, CA 94928

Credentials

CFP®, Series 66

Industry experience

32 years

About

Daniel Peterson is a CFP® with 32 years of industry experience and has been with Northbay Financial Group, Inc. since 2003. He is the president and CEO of North Bay Financial Group, which provides income tax preparation services through its subsidiary Express Income Tax Services. Northbay Advisors is an independent firm serving individuals, trusts, estates, charitable organizations, and small businesses with personalized financial planning and investment management. The firm combines advisory services with an affiliated tax-preparation practice, offering clients integrated tax and planning coordination.

Client services

Based on Northbay Advisors

Financial planning Portfolio management

Expertise

Based on Northbay Advisors

General retirement planning General tax planning College savings (529s, UTMA, etc.) Cash flow / budgeting

Fee options

Fixed

Modular financial planning fees range from $365 per module to $2,500 or more depending on complexity; fees are negotiable.

Percentage

$0 - $50,000: 1.50% $50,001 - $100,000: 1.25% $100,001 - $500,000: 1.00% $500,001 - $1,000,000: 0.80% $1,000,001 - $3,000,000: 0.70% $3,000,001+: 0.65%

Project-based

Hourly financial planning services billed at $250 per hour.

Other

Account minimum: No minimum account size; however, a minimum annual fee of $500 applies for ongoing investment portfolio management services. Minimum fee: Minimum annual fee of $500 for portfolio management services; negotiable and may be waived. Fee-only: Yes, firm is strictly fee-only and does not accept commissions or finder’s fees.

Location

6010 Commerce Blvd Suite 142

Rohnert Park, CA 94928

Most active in

California

Work history

Northbay Financial Group, Inc.

2003 - Present (23 years)

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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John C

Series 66

Petaluma, CA

Cruse Investments

General retirement planning
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Hardik P

Series 65

Santa Rosa, CA

Trusted Path Wealth Management, LLC

Business ownership considerations Cash flow / budgeting College savings (529s, UTMA, etc.) Business exit / sale strategy General estate planning guidance Founder/Business Owner
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John J

Series 63, Series 65

Petaluma, CA

John Schooler Jones LLC

General retirement planning Wealth management

L.J. J

CFP®, CPA

Petaluma, CA

Developing Financial

“I want to make the right decisions but I don’t have time to figure it out on my own.” “Can you help me with my student loans? This is more complicated than I thought it would be.” “How do I invest? I know it’s important but I don’t know the best way to do it and I don’t want to mess it up” Have you said any of these before? You’re not alone if you have. I have heard these statements from many lawyers I’ve met throughout my wife’s time in law school and her legal career. As a CPA, CFP, and someone who has worked in financial planning, I have seen young people who are overwhelmed about managing their personal finances. I have also seen people near retirement who unfortunately didn’t make good financial decisions and now have to modify their future lifestyles because of their financial situations. I hate seeing people not achieve everything they want in life because they can’t afford their dream lifestyle. So I set out to change that. My mission is to help young lawyers establish a strong financial foundation early in their careers so they can capitalize on future opportunities instead of trying to fix financial mistakes. So I created the Developing Financial Process. My process identifies what is most important to you, analyzes your current financial situation, builds a comprehensive financial plan, implements the plan, adapts the plan as your life changes on an ongoing basis, and most importantly educates and empowers you throughout the entire process. My process helps you pay off your student loans completely, invest effectively, save and spend intentionally, and achieve your financial goals and ambitions. I believe that everyone should live their dream life without worrying about their finances. I live what I preach and when I’m not working, I am out living. I love to travel and have visited many states and countries. My family and I go camping, spend time at the beach, and visit friends and family as often as possible. I truly love educating and empowering people to live their ideal life. I hope you reach out to learn more about my process and how financial planning can benefit young lawyers like yourself!

Student loan debt Attorney Gen Y/Millennials (Born 1980-1995) Young Professionals
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E. W

Series 63, Series 65, Series 66

Petaluma, CA

Sustainvest Asset Management, LLC

ESG / Sustainable investing Wealth management
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Stephen B

Series 63, Series 65

Sonoma, CA

Magnum Financial

Debt management Retirement income strategy College savings (529s, UTMA, etc.)
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