user avatar

Brian Pearce

Advisor at Amerity Wealth Management, LLC

Updated today
Amerity Wealth Management, LLC logo

Firm

Amerity Wealth Management, LLC

Location

Lakeland, FL 33813

Credentials

Series 63, Series 65

Industry experience

40 years

About

Brian Pearce is a financial advisor with Amerity Wealth Management, LLC in Winter Haven, FL, holding Series 63 and Series 65 licenses and bringing 40 years of industry experience. His prior roles include leadership at his own firm, Pearce Financial, as well as positions at Retirement Resources of Central Florida, World Equity Group, Inc., and The Retirement Group, LLC. In addition to his advisory work, Pearce is an insurance professional who presents seminars related to annuity products. Amerity Wealth Management is a multi-advisor registered investment adviser serving individuals, high-net-worth households, businesses, trusts, and plan sponsors. The firm offers discretionary asset management, modular financial planning, and specialized services including UK expatriate pension transfers, utilizing third-party model managers and a variety of investment vehicles to implement individualized portfolio strategies.

Client services

Based on Amerity Wealth Management, LLC

Financial planning Portfolio management Pension consulting Selection of other advisers

Occupation focus

Based on Amerity Wealth Management, LLC

Founder/Business Owner

Fee options

Fixed

Financial planning flat fees up to $1,500 for net worth under $500,000; $3,000 for $500,000 to $1,000,000; $5,000 for over $1,000,000.

Percentage

$0 - $750,000: 2.10% $750,001 - $2,000,000: 1.60% $2,000,001+: 1.10%

Commissions

Insurance product commissions typically range between 5% and 10% of the total purchase of the insurance product.

Project-based

Up to $300 per hour for financial planning and consulting services.

Location

4740 Cleveland Heights Boulevard, Suite 5

Lakeland, FL 33813

Most active in

Florida

Work history

Amerity Financial

2023 - Present (3 years)

Amerity Wealth Management

2023 - Present (3 years)

Retirement Resources of Central Florida

2022 - 2023 (1 year)

World Equity Group,Inc.

2019 - 2021 (2 years)

Elite Retirement Advisors,LLC

2019 - 2021 (2 years)

TCM Securities, Inc

2018 - 2019 (1 year)

The Retirement Group, LLC

2013 - 2018 (5 years)

FSC Securitied Corporation

2012 - 2018 (6 years)

Brian S. Pearce, DBA Pearce Financial

1991 - 2023 (32 years)

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Warmer team member

Not sure where to start?

We'll help you think it through – whether you ultimately need an advisor or not.

Call (201) 292-4557

Warmer provides personalized recommendations and introductions to independent fiduciary advisors. We do not supervise advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

Each advisor listed on our site is an independent fiduciary responsible for their own advice. Warmer may receive fees from advisors for participation or referrals; these fees are paid by advisors and do not affect the fees clients pay for advisory services.

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Please review an advisor's Form ADV and do your own diligence before entering into an advisory relationship.

By using our service, you agree to Warmer's Terms of Service and Advisory Agreement and Privacy Policy. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. ("Warmer")