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Brian Clarke

Advisor at Clarke Financial Counsel, LLC

Updated today
Clarke Financial Counsel, LLC logo

Firm

Clarke Financial Counsel, LLC

Location

Whitefish Bay, WI

Credentials

CFP®, Series 63, Series 66

Industry experience

21 years

About

Brian Clarke is a CFP® professional with 21 years of industry experience. He is the principal of Clarke Financial Counsel, LLC, an independent, fee-only financial planning firm based in Whitefish Bay, WI, where he has worked since 2023. Clarke also serves as an Investment Adviser Representative of Financial Strategies, Incorporated, providing advisory services separate from those at his own firm. Clarke Financial Counsel offers comprehensive written financial plans to individuals and high-net-worth clients, focusing on cash flow, retirement, tax and estate planning, business planning, insurance review, and investment analysis. The firm employs fundamental analysis, modern portfolio theory, and passive investment principles in its recommendations, while clients maintain asset custody and implement investments independently.

Client services

Based on Clarke Financial Counsel, LLC

Financial planning

Expertise

Based on Clarke Financial Counsel, LLC

Business ownership considerations Cash flow / budgeting College savings (529s, UTMA, etc.) Retirement income strategy General estate planning guidance

Fee options

Fixed

Fixed fees for financial planning range from $3,250 to $13,000; upfront charge between $1,625 and $6,500 for first year comprehensive planning

Project-based

$325 per hour billed in 15-minute increments

Other

Fee-only: Hourly rate of $325 per hour; Fixed fees ranging from $3,250 to $13,000 depending on client complexity and service tier

Location

Whitefish Bay, WI

Most active in

Wisconsin

Work history

Clarke Financial Counsel, LLC

2023 - Present (3 years)

Financial Strategies, Incorporated

2015 - Present (11 years)

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Eugene S

Series 63, Series 65

New Berlin, WI

Disciplined Financial Services, Inc.

General retirement planning Cash flow / budgeting

Brian L

CFP®, CPA, PFS™

Brookfield, WI

Midwest Wealth Solutions LLC

Brian earned his Bachelor of Science degree from UW – La Crosse with a triple major in Accounting, Finance, & Economics. He has a Master's of Business Administration with a specialty in Finance from Marquette University and has post-graduate certificates from Cornell University SC Johnson graduate school of management in Executive Leadership & Leading Management Teams. Brian is a Certified Financial Planner, Certified Public Accountant, Personal Financial Specialist, Certified Global Managerial Accountant, and a Certified Project Management Professional. He started his career working in Public Accounting for a regional CPA firm for a number of years. Then Brian worked in the private sector for a large fortune 30 company and smaller corporations, holding positions in Corporate Finance, Internal Audit, and Strategic Management. After that Brian started his own firm Leben CPA LLC and now Brian is a principal at Midwest Wealth Solutions and CPA firm Lulloff, Leben & Taylor. Brian is an active member of the American Institute of Certified Public Accountants (AICPA) and the Wisconsin Institute of Certified Public Accountants (WICPA). In his spare time Brian loves the outdoors (biking, hiking, camping, downhill skiing), Sports (Packers, Brewers, Bucks), and enjoys spending time with his wife Megan and two young daughters.

Liquidity event planning Business exit / sale strategy Business succession planning Executive Founder/Business Owner Parents Gen X (Born 1965-1980)
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Matthew B

Series 65

Glendale, WI

Erenda Capital

Active portfolio management Concentrated stock management Income planning
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Erik K

CFP®

Milwaukee, WI

Hilltop Financial Advisors

College savings (529s, UTMA, etc.) Student loan debt Cash flow / budgeting General estate planning guidance Approaching retirement
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Mark C

Series 63, Series 65, Series 66

Glendale, WI

Crawford Asset Management, LLC

Concentrated stock management Active portfolio management Passive / index investing
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Peter M

CFA®

Milwaukee, WI

Magis Management, LLC

Options & derivatives strategies Active portfolio management
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