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Biran Herndon

Advisor at Herndon Wealth Services Inc

Updated today

Location

Vero Beach, FL 32960

Credentials

Series 63, Series 65, Series 66

Industry experience

6 years

About

Biran Herndon is a financial advisor at Herndon Wealth Services Inc with six years of industry experience. He holds the Series 63, Series 65, and Series 66 designations. Prior to founding his current firm, he worked at Impact Partnership Wealth, LLC and Brookstone Wealth Advisors, among others. He is also involved with Elite Tax Advisory Services, LLC, where he provides tax preparation and insurance services. Herndon Wealth Services serves individuals, high-net-worth clients, and business entities by offering financial planning and consulting rather than discretionary asset management. The firm’s approach includes comprehensive, tailored plan creation and ongoing reviews, with a focus on areas such as business planning, retirement, estate planning, and tax efficiency.

Client services

Based on Herndon Wealth Services Inc

Financial planning

Expertise

Based on Herndon Wealth Services Inc

Business sale tax planning Cash flow / budgeting College savings (529s, UTMA, etc.) Tax strategies for small businesses

Occupation focus

Based on Herndon Wealth Services Inc

Founder/Business Owner

Fee options

Fixed

Financial plan creation fee typically $750, billed 50% in advance with balance due upon plan delivery.

Commissions

Investment Advisor Representatives receive external commissions from insurance product sales.

Project-based

Hourly financial planning engagements charged at $250 per hour.

Other

Minimum fee: Ongoing financial planning fixed annual fee typically $4,000, paid monthly or quarterly in advance. Fee-only: Financial planning fees only; no advisory fees on assets managed through recommended outside manager.

Location

916 20 Th Place

Vero Beach, FL 32960

Most active in

Florida

Work history

Herndon Wealth Services Inc.

2024 - Present (2 years)

Impact Partnership Wealth, LLC

2022 - 2023 (1 year)

Brookstone Wealth Advisors, LLC

2022 - 2022 (1 year)

Brookstone Wealth Advisors

2022 - 2022 (1 year)

Forta Financial Group, Inc

2020 - 2020 (1 year)

Tillery Organics, LLC;

2019 - Present (7 years)

Elite Tax Advisory Services, Llc

2008 - Present (18 years)

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Mark P

Series 63, Series 65

Vero Beach, FL

Parsons Financial Group, LLC

Mark Parsons is the sole advisor at Parsons Financial Group, LLC in Vero Beach, FL, holding Series 63 and Series 65 licenses with 34 years of industry experience. He previously worked at Raymond James Financial Services, Inc. for 16 years before founding his independent firm in 2019. Parsons Financial Group provides portfolio management and financial planning to individuals, high-net-worth clients, and charitable organizations, creating tailored Investment Policy Statements that consider goals, tax factors, and risk tolerance. The firm employs a methodology combining cyclical and fundamental analysis with modern portfolio theory and uses a range of investment vehicles including equities, fixed income, ETFs, private placements, and venture capital funds.

Options & derivatives strategies Annuities Real estate investing
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Ramesh G

CFP®, Series 63, Series 65

Vero Beach, FL

Gulati Asset Management LLC

Ramesh Gulati is a CFP®-certified financial advisor with 18 years of industry experience. He has led Gulati Asset Management LLC since 1998. Outside of his advisory role, he is involved in dietary supplement development as a managing member of CBDG LLC and serves on two homeowners association boards. Gulati Asset Management provides discretionary portfolio management and consulting services to individual and institutional clients, including pension plans, trusts, and charitable organizations. The firm constructs customized portfolios using a combination of equities, ETFs, mutual funds, and fixed income, employing both fundamental and technical analysis alongside risk assessment tools such as Monte Carlo simulation and Black Swan tests.

Active portfolio management General tax planning Real estate investing Options & derivatives strategies
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Luis W

Series 63, Series 65

Vero Beach, FL

Lulla Wealth Financial

Luis Whu is a financial advisor at Lulla Wealth Financial with 16 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at Lincoln Financial Securities Corporation, Bankers Life Securities, ProEquities, and Bankers Life and Casualty Company. Luis is also a licensed insurance agent offering a range of insurance products. Lulla Wealth Financial provides personalized investment advisory and wealth management services primarily to individuals and families, including high net worth clients. The firm operates on a non-discretionary basis, collaborating closely with clients to set investment objectives and approving transactions, while also offering wealth-planning and oversight of third-party investment managers.

Wealth management Annuities Options & derivatives strategies
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Mark Q

Series 63, Series 65

Vero Beach, FL

Greenfield Financial Services, LLC

Mark Quinn is the sole advisor at Greenfield Financial Services, LLC, an independent firm based in Vero Beach, FL. He holds Series 63 and Series 65 designations and has 41 years of industry experience. Quinn has led Greenfield Financial Services since 2012. Greenfield Financial Services provides ongoing portfolio management to individual and high-net-worth clients, overseeing approximately $2.51 million in assets. The firm operates primarily on a non-discretionary basis, preparing customized Investment Policy Statements and implementing portfolios using a range of securities while managing all client assets internally.

Active portfolio management
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Russell T

Series 63, Series 65

Vero Beach, FL

Gallatin & Company, LLC

Russell Twiss is a financial advisor at Gallatin & Company, LLC with 14 years of industry experience. He has been with Gallatin & Company since 2006 and holds Series 63 and Series 65 licenses. Gallatin & Company, LLC is an independent, fee-only registered investment adviser serving individuals, charitable organizations, institutions, trusts, estates, and pension plans. The firm manages approximately $92.6 million in assets and employs a fundamental security analysis and long-term total-return investment approach, creating individualized portfolios rather than model portfolios.

Wealth management
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Blake C

Series 63, Series 65

Vero Beach, FL

ONESOURCE Wealth Advisors

Blake Campbell is a financial advisor with ONESOURCE Wealth Advisors in Vero Beach, FL, holding Series 63 and Series 65 licenses and bringing 10 years of industry experience. His prior roles include positions at Worth Unlimited LLC, LifePro Asset Management, Virtue Capital Management, and Horter Investment Management. Outside of investment advisory, he is involved in debt reduction and budget counseling through an unaffiliated business, Money Mastery, which offers a debt elimination system to clients. ONESOURCE Wealth Advisors is a two-advisor firm providing discretionary portfolio management, financial planning, and retirement-plan advisory services to individuals, trusts, estates, and businesses. The firm employs a combination of in-house management and third-party managers, conducts regular account reviews, and offers public seminars and workshops.

Retirement plans for business owners (SEP, solo 401k) Business sale tax planning Equity compensation tax strategy Options & derivatives strategies Founder/Business Owner Executive
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