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Andrew Goodenough

Advisor at The London Company of Virginia

Updated today
The London Company of Virginia logo

Firm

The London Company of Virginia

Location

Ada, MI

Credentials

Series 66

Industry experience

18 years

About

Andrew Goodenough is a financial advisor at The London Company of Virginia with 18 years of industry experience. He holds a Series 66 designation and has worked at Advisors Asset Management, Inc. since 2009 before joining The London Company in 2024. The London Company of Virginia is an independently owned SEC-registered investment adviser managing approximately $16 billion in discretionary assets. The firm serves individuals, high net worth clients, pension plans, foundations, charitable organizations, and institutional investors through a conservative, bottom-up equity process focused on downside protection.

Client services

Based on The London Company of Virginia

Portfolio management

Expertise

Based on The London Company of Virginia

Active portfolio management Concentrated stock management

Fee options

Percentage

$0 - $50,000,000: 0.75% $50,000,001 - $100,000,000: 0.65% $100,000,001+: 0.60%

Other

Account minimum: $10,000,000

Location

Ada, MI

Most active in

Michigan · Virginia

Work history

The London Company of Virginia

2024 - Present (2 years)

Advisors Asset Management, inc

2009 - Present (17 years)

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Thaddeus P

CFP®, Series 63, Series 65

Grand Rapids, MI

Advance Wealth Management Service, LLC

College savings (529s, UTMA, etc.) Charitable giving & philanthropy General estate planning guidance General tax planning Options & derivatives strategies
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Jason G

Series 63, Series 66

Kentwood, MI

RAPIDS FINANCIAL LLC

Wealth management

Jordan L

CFP®

Wyoming, MI

True Wealth Retirement Partners, LLC

How much can we safely spend? When should we take Social Security? How do we minimize taxes on everything we've saved? If questions like these keep you up at night, you're not alone. You've spent decades building wealth—now you need a plan to turn it into income that lasts. I specialize in tax-smart retirement income planning for families in-or-near retirement: Roth conversions, Social Security timing, pension decisions, and investing built for distribution—because retirement requires a different playbook than accumulation. How would we work together? It starts with a free Retirement Clarity Call where we dig into your situation and confirm we're a good fit. From there, we'll schedule a Blueprint Meeting where I'll walk you through your key challenges, opportunities, and a recommended strategy tailored to your retirement goals. You'll walk away with real clarity on how to lower your taxes, optimize your income, and retire with confidence—whether we end up working together or not. Tell me about your flat-fee membership model? Most advisors charge 1% of your assets—on a $2M portfolio, that's $20,000/year. I charge a flat $400/month for comprehensive planning, plus an optional 0.49% if you'd like us to manage investments. We start with planning first, and there is no requirement to move your assets to begin working together. No pressure. No hard sell. We're looking for long-term relationships, not transactions. If we're not the right fit, I'll gladly point you toward someone who is.

General retirement planning Retirement income strategy Income planning Baby Boomers (Born 1946-1964)
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Robert B

Series 63, Series 65

Grand Rapids, MI

Robert Charles Capital Management

Wealth management Private / alternative investments Founder/Business Owner
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Jeffrey B

CFP®, Series 66

Ada, MI

Summitview Advisors

Business ownership considerations Business exit / sale strategy Cash flow / budgeting College savings (529s, UTMA, etc.) General estate planning guidance
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Christopher V

Series 65

Grand Rapids, MI

Villaire Financial, LLC

General retirement planning College savings (529s, UTMA, etc.) Wealth management Passive / index investing
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